Overview and Goals (Development)

The user experience must be seamless; high performing, fast, and responsive. We'll design and develop a powerful mobile app that will anticipate and respond to user needs and expectations, provide a smooth navigational experience, and appropriately reflect your brand in look and feel.

     Scope (Development)

Project Setup

To publish a Mobile App through Application Store, the first thing you’ll need to do is sign up for a Developer Account. Getting the proper certificates and provisioning profiles can be a little complicated so we set aside time to guide you through that process to make sure all the details are taken care of.

Use-Case Scenarios  

Upfront planning is key when it comes to designing successful, compelling Mobile Apps. Our experience with Apps allows us to map out the most efficient path to accomplishing the goals of your project. Our first goal in this phase is to articulate all the desired functionality and outline exactly how you’re App will work.

The purpose of use-case scenarios is to defining user goals, what they want to accomplish, and the best way to present the information they need. We'll also define:

Your audience

What they want from the App for themselves/colleagues/clients.
Which tools we can provide to meet their needs.
Which action(s) they want to take or goals will they want to accomplish with the App.
How can we maximize functionality within the App to expedite tasks
What content will be needed


Once we know who will use the App and how, we'll create a written outline of functionality and workflow. The sitemap describes in written format what kind of functions need to be present and how to categorize that information.

Creating a sitemap also helps us think specifically about what type of content needs to be generated for the App (i.e. imagery, restaurant name, restaurant description, etc.)


For this step in the process, any additional content you want to have in the App must be provided. Having final content will help us iron out any unknowns we might encounter in designing the flow of the App and presenting it to the user.


A visual representation of the sitemap is created in the wireframing phase that includes all of the content you provide. Wireframes are a navigable prototype of how the Application will work. They are not a final representation of the design. Think of wireframes as a blueprint of a house, illustrating where things go and how to get to them.

Branding the App

We're sure we don't have to tell you how important branding is in business and the branding of an application is an important part of:

Creating cohesiveness across digital media (print > web > mobile)
Helping users understand what the App will do for them.
How the application can help them or make them feel healthy, smart, satisfied, knowledgeable
Communicating the quality of the product.

Opportunities to brand an Application start with the icon and at a minimum include the splash screen (this is the static screen you see while the App is loading).

The key items we'll consider in branding this App:

How to work with your existing brand in promoting the App
Working with existing artwork to determine the best execution for App iconography.

Visual Design

The visual design phase takes those wireframe blueprints and dresses them up with a pretty GUI (graphical user interface). We create design mockups for the home screen and all sub-screens that have any elements that differ from other screens. In other words, we don't waste time mocking up screens that have the same look. Development can skin similar screens based on one mockup.


The development phase of Mobile App development is a quiet time in the project as far as client feedback. Unlike website development where there may be visuals to approve or interaction regarding content, all of this work is done before entering the App development phase. That's why it is so important to spend quality time in the planning and information architecture phases of the project.

We like to prepare clients for the fact back and forth communication will be minimal until the Alpha Test version is ready for distribution. However, during Alpha and Beta testing it will be important for us to test the App A LOT. Believe it or not, during this time our goal is to purposely try to break the App as it's better to work out all of the bugs internally than have customers point them out for us!

Launch in Application Store

To protect App users and to make sure there are no security vulnerabilities Application Store requires a review of all Apps before they are accepted to the Application Store. This is a straightforward and standard practice. You submit the App in your company's name and pay a small fee. In the event there is any feedback from Application Store, we will deal with those issues for you to get your App finalized and ready for distribution.

     Timeframe (Development)

To complete the work outlined in the project scope, we'll need approximately 16 weeks from beginning to end, depending on when we receive feedback at each milestone. Upon signing the proposal we are prepared to start work immediately.


Kick-off meeting & Account setup                                      

Use-case scenarios/specs/sitemap                                    



Visual design/App branding                                                


QA Testing                                                                  

Launch in Application Store                                               

Budget (Development)


Below is the budget we've estimated based on the scope of services outlined earlier in this proposal. If you have any questions about our pricing or need to increase or decrease the scope of work, please leave a comment and let us know. 



 Project Setup                                                    

Information Architecture                                      

Branding/Visual Design                                      


     Our Project Team

     Delivery Head & Account Manager

     Product Manager

     UX Designer  



     Q/A Tester

     Next Steps

Please read the contract on the previous page to make sure you understand all the details involved with us working together. It’s really important to us that everything is transparent and understood from the beginning so that we lay a solid foundation for a great working relationship.
If you have any questions at all, please let us know. We’re happy to clarify any points and there may be some items that we can sort out together. We’re committed to finding the best way to work together.
Once you feel confident about everything and are ready to move forward, please 'sign' below.
Sign in to make the acceptance official.
Once we receive notification of your acceptance, we’ll contact you shortly to sort out next steps and which is Statement of Work & Contract.
Upon signing the Proposal, Statement of Work & Contract we are prepared to start work immediately.
We’ll email you a separate copy of the signed contract for your records.
If you’d like to speak to us by phone, don’t hesitate to call

     Mode of Payment

Bank Name: Syndicate Bank

Branch: Karve Nagar, Pune – 411052, Maharashtra, India

Account Name: Apps Intellect

Account Number: 53391010007226

Swift Code: SYNBIMBB044

IFS Code: SYNB0005339

Income Tax Number: AOOPG1091F

Apps Intellect Registration No: 1631000310517238


For Apps Intellect                                                                        

Milan Gandhi